An open alternative to Blu-Ray for independent media

My former colleague at LinuxUser & Developer, Terry Hancock, is working on an open alternative to Blu-Ray distribution for independent media: http://www.kickstarter.com/projects/2144275086/lib-ray-non-drm-open-stan... The Kickstarter appeal only has three days to go and is very close to its target. Pledge some money and be one of the first people to watch a movie in the new format!